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Ah, hello journal. I've been neglectful.

So today was one of my better business days. I woke up to 1 inquiry, 1 "I would looooooove to book you", 1 submission for a feature on weddingchicks. This is good, since I raised my prices in June. Basically I dropped my lowest package and start at 2500 for 7 hours.
So it's my third attempt to break the 2k mark. I was starting at 1900.  Inquiries were slow in July so I was freaking out over the price increase. But I'm holding to the new pricing, and I think it will be okay. 2500 is still average in Austin. The more established photographers are at 3000-3800 right now. I know you think 2500, so much! But that includes a second photographer that I have to pay as well, and then a third goes to taxes.

Basically I did the math, and 2500 is the minimum that I need to be able to hire second shooters, pay taxes, pay for gear, advertising and expenses, and it leaves me about 30k a year for mortgage and other expenses. And I'm still taking mini weddings that are shorter and cheaper for less popular dates. Hopefully I make more decent money next year.

Anyways, since July was slow compared to other months, I've been rather frugal. I had a girl date at Vino Vino and instead I made sure to eat dinner at home, and just ordered a dessert while I was there for $8.

Also on Saturday I fly to Richmond, and I'm staying in the hotel for 10 days while I'm there, and that's going to be expensive.

Otherwise, life is good. The giving up a steady paycheck for working from home was a glorious trade. I can wake up when I want, and work when I want. I like being home, and in my underwear right now.



( 7 comments — Leave a comment )
Aug. 1st, 2011 07:47 pm (UTC)
You go! Congrats on making it work.
Aug. 2nd, 2011 07:05 am (UTC)
thanks patches :)
Aug. 1st, 2011 08:51 pm (UTC)
Fantastic! I'm still at the lower price point right now, but I usually shoot by myself and will charge for a second shooter if the bride wants one. Raising prices can be a scary thing, but you've got a lot of talk going for you, I bet you can pull it off! GL with the inquiry. :)
Aug. 2nd, 2011 07:06 am (UTC)
thanks girl!
i bet it's tough running a business with a little one?
Aug. 2nd, 2011 06:53 am (UTC)
It doesn't sound expensive. First it's 7 hours attendance, for you and the second shooter. Then add in the meeting you'll tend to have with clients before booking, all the adjustments and other after-work and basically, from my utterly clueless perspective, it looks like 20+ hours of work.

I guess what counts is what the market will bear, this far though it looks as if dropping the cheapest option was totally the right decision.
Aug. 2nd, 2011 06:56 am (UTC)
yeah, i think so too :)

btw, i thought about you the last week when all that craziness happened in norway. how are things now?
Aug. 2nd, 2011 07:03 am (UTC)
Thanks !

I am fine, but you're right, it's a huge deal. We actually slept over on the camping-ground by utøya in our vacation, where people swam for their lives 9 days later.

The response after the attacks have been awesome though, but it's a topic too large for this comment, I've sent you an email about it. Might blog it some day, but want things to cool down first - there's such a flurry going on at the moment, and if I say something about it in public, I want to have thought long and hard about it first.
( 7 comments — Leave a comment )


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